WORK · CONCORDIA EV

From 52 to 92. Same instrument, twice.

Concordia EV's launch site needed a foundation that compounds. We rebuilt it on the editorial system and ran our own audit on both versions. The score delta is the receipt.

Score
52
92
Concordia EV old site, 2024 Concordia EV rebuild, 2026
Before
After
01 · THE BRIEF

A new commercial brand needs a foundation that compounds.

Concordia EV is the EV charging infrastructure sister brand to Concordia Wireless. The team self-performs end-to-end deployment of DCFC and Level 2 charging sites for commercial property owners, fleet operators, and utilities.

The launch site they had was a generic Wix template. Zero meta descriptions, schema markup at 13%, average page weight at 665 KB, no working sitemap. Our audit scored it 52/100 on technical SEO and called the site "essentially invisible to search engines today."

The brief: rebuild it correctly, then re-audit so the score delta is the proof.

02 · THE AUDIT

Before and after, on the same audit tool.

We ran our standard SEO audit on the existing site, rebuilt against the findings, then ran the same audit on the launched site. Six of seven technical sub-categories scored a perfect 100 on the rebuild.

Technical Health
52/100 92/100 good

Composite technical score; six of seven sub-categories at 100

Schema Markup
13/100 100/100 perfect

Old site had only basic WebSite schema; rebuild ships Organization, LocalBusiness, Service, BreadcrumbList

Page Performance
40/100 100/100 perfect

Average page weight cut from 665 KB to under 500 KB; Core Web Vitals across the board

Meta Tags
49/100 100/100 perfect

Zero meta descriptions on the old site; full coverage on the rebuild

Crawlability & Indexation
35/100 100/100 perfect

robots.txt declared a sitemap that returned 404; rebuild ships a live sitemap and clean indexation

Heading Structure
83/100 100/100 perfect

Two pages were missing h1 elements; fixed in the rebuild

Internal Linking
75/100 100/100 perfect

Every page had only the 8 templated nav/footer links; rebuild adds in-body contextual linking

03 · THE BUILD

Editorial design system, technical hygiene from line one.

01

Confident editorial voice

Replaced the generic stock-photo template with a contractor-grade hero. Headlines like "Built. Commissioned. Online." and "Tell us where. We'll tell you when." carry a tone that differentiates the brand from generic EV-charging marketing copy.

02

Multi-brand system reuse

The same scaffolding we built for Concordia Wireless and Fiber, with EV-specific accent colour, hero motif, and content. Building on a shared system keeps each rebuild fast and each brand visually distinct.

03

Pre-launch SEO discipline

Every page shipped with meta descriptions, a working sitemap, full schema coverage, and clean canonical tags before the production domain went live. Most sites get this shipped post-hoc; we built it in from line one.

04 · THE RECEIPTS

The audit on your site, the same way.

Both Concordia EV audits were generated by the same instrument we offer for free at /seo-audit. The same tool, the same scale, before and after the rebuild. Run yours.

05 · THE OUTCOME

Audit-verified on day one. Compounding from here.

The site shipped scoring 92/100 on technical SEO at handover, with six of seven sub-categories at a perfect 100. The Concordia team approved the design on first review and the system now scaffolds three sub-brands.

52 → 92
Technical SEO score delta
13% → 100%
Schema markup coverage
3 brands
Sub-brands on the same system
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